Kicovera proudly served as the Official Hydration Partner of the highly anticipated #100PlusSeries Cycling Event, dubbed the Banana Ride, held on the 2nd of September 2023.
With the scenic backdrop of the Kimbulawala Pro-Cycling Loop, cyclists from diverse backgrounds gathered at the crack of dawn to participate in various challenges, ranging from the Hour Record to the daunting 300 km ride. The event, promoting the ethos of #RideNatural, attracted over 100 participants, including corporate executives, fitness enthusiasts, and adventure seekers of all ages.
As riders embarked on their adrenaline-fueled journey, Kicovera played a pivotal role in ensuring their hydration needs were met. Three strategically located aid stations offered participants the opportunity to replenish their energy with the natural goodness of Kicovera beverages, free from artificial additives and preservatives.
Reflecting on the event, the Director of Sales at Kicovera praised the unwavering passion and determination exhibited by cyclists, despite facing challenging weather conditions. The partnership with the #100PlusSeries Banana Ride aligns seamlessly with Kicovera’s commitment to promoting an active outdoor lifestyle and fostering environmental sustainability through its ‘Be Good’ philosophy.
In addition to providing essential hydration support, Kicovera delighted participants with a range of rewards at the finish line, including ‘Be Good’ t-shirts and their signature beverages, ensuring that every rider departed with cherished mementoes of their unforgettable experience.
As the Banana Ride drew to a close, participants expressed gratitude to Kicovera for its unwavering support throughout the event, emphasizing the invaluable role played by the hydration partner in their journey to conquer personal milestones and embrace new challenges.
With its successful participation in the #100PlusSeries Banana Ride, Kicovera continues to solidify its position as a leading advocate for natural hydration and adventure, inspiring individuals to pursue their passions while staying true to the essence of natural goodness.
For more information about Kicovera and its commitment to promoting a healthier, happier, and more sustainable lifestyle, visit their official website at www.kicovera.com.